Art Director Brand & Concepts

About Us Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life. This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes. Your Responsibilities Brand Creative & Identity Own and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standards Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend Campaign Concepting Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative Balance brand-building ambition with commercial effectiveness and channel realities Packaging & Collateral Art direct and execute packaging design across product categories, ensuring consistency with brand identity Develop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aesthetic New Stores & Events Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points Video & Storyboarding Develop storyboards and visual treatments for video and motion creative in support of campaign concepts Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief Cross-Func