Web Growth Marketing Manager

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-size: 10pt;"><strong>About the Role</strong></span></p> <p><span style="font-size: 10pt;">Fivetran is building data pipelines to power the modern data stack for thousands of companies.</span></p> <p><span style="font-size: 10pt;">We’re looking for a Web Marketing Manager to join our Web team within the Product-Led Growth (PLG) Revenue organization. This is an individual contributor role focused on experimentation and web page optimization. You will help run our website as a core growth surface and measurable revenue driver.</span></p> <p><span style="font-size: 10pt;">You will own and continuously improve core web surfaces on <a href="http://fivetran.com" target="_blank" data-cke-saved-href="http://fivetran.com"><u>fivetran.com</u></a> like the Homepage and Navigation. You will partner cross-functionally to align business objectives with web best practices and high-velocity execution. This role requires a keen eye for the user experience, an analytical skill set, and a strong eagerness to learn, test, and iterate quickly.</span></p> <p><span style="font-size: 10pt;">This is a full-time, hybrid position based out of our Denver office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.</span></p> <p><span style="font-size: 10pt;"><strong>Technologies You’ll Use</strong></span></p> <ul> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Webflow </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Webflow Optimize (A/B experimentation)</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Google Analytics (GA4)</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Looker </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Jira</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Figma</span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Excel</span></p> </li> </ul> <p><span style="font-size: 10pt;"><strong>What You’ll Do</strong></span></p> <ul> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Own and continuously optimize high-impact surfaces on fivetran.com (ex: Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.  </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Own and optimize the Website Chat as a high-impact growth channel. </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Execute a structured experimentation program: identifying opportunities to optimize through data, writing briefs to design the test, and analyzing performance. </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX. Partner closely with Web Design to translate website plans into designed experiences. </span></p> </li> <li style="font-size: 10pt;"> <p><span style="font-size: 10pt;">Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences. </span></p> </li> <li style="font-size: 10pt;"> <p><sp