Director, B2C Marketing

About us: Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.  We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. Come join our team as we develop new ways to improve the lives of working Americans. About the role: Branch is seeking an experienced and strategic Director of B2C Marketing to lead our customer and end-userfacing marketing efforts. This individual will be responsible for developing and executing a comprehensive marketing strategy that drives end-user acquisition, engagement, and retention. The ideal candidate is a hands-on leader with a proven track record of building and managing high-performing marketing teams and delivering measurable results in a fast-paced, B2C environment. Responsibilities include, but are not limited to: Strategic Planning: Develop and implement a holistic B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth. Team Leadership: Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, innovation, and performance. Customer Acquisition: Oversee all end-user acquisition channels, including but not limited to: Collaborative co-marketing at time of customer launches Email and SMS  In-app notifications Paid media (social, influencers, etc) Affiliates or partnerships Brand Management: Act as a brand steward, ensuring all B2C marketing communications are consistent with the company's voice, values, and visual identity. Co-Marketing: Understand client objectives, craft value propositions and messaging frameworks,  develop co-marketing campaigns, and flawlessly execute campaigns in partnership with the customer to drive worker sign-ups. Customer Lifecycle & Retention: Develop and manage a lifecycle marketing strategy, including loyalty programs, re-engagement campaigns, and personalized communications to increase end-user lifetime value (LTV). Budget Management: Own and manage the B2C marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs). Analytics & Reporting: Establish and monitor key metrics, providing regular reports on marketing performance to the leadership team. Use data and insights to optimize campaigns and inform future strategies. Market & Competitive Analysis: Stay informed about industry trends, consumer behavior, and competitor activities to identify new opportunities and maintain a comp