Marketing Program Manager

About us: Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products. Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.  We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. Come join our team as we develop new ways to improve the lives of working Americans. About the role: Branch is seeking a highly skilled and motivated Marketing Program Manager to join our Strategy and Activation team within the Marketing department. You will be the go-to collaborator for creating campaigns that drive engagement, pipeline and new business within the teams you support. Reporting to the Marketing Strategist for your vertical pod, you will bridge strategy and execution — driving measurable impact across your verticals. Responsibilities include, but are not limited to: Account-Based Marketing (ABM): Develop and own the ABM approach for your assigned verticals, executing omni-channel programs tied to specific, measurable business outcomes. Demand Generation: Create and optimize programs that drive marketing engagement at a vertical level. Copywriting: Oversee the creation and facilitation of compelling content, ensuring it aligns with the target audience and marketing objectives. Measurement and Optimization: Monitor, measure, and analyze marketing initiatives' performance, providing actionable insights and recommendations for optimization. Continuously refine strategies and tactics based on data-driven insights. Ability to Scale: Scale marketing programs efficiently, adapting strategies to accommodate growth and changing market conditions. Qualifications: B2B Marketing Experience: 3-5 years of experience in ABM, Demand Generation, or prospect-facing roles. ABM Expertise: Strong understanding of ABM principles and hands-on experience running both 1:1 and scaled campaigns. Communication & Collaboration: Excellent communicator with the ability to build trust across Sales, Leadership, and the broader org. Self-Starter: Self-motivated, proactive, and results-oriented with the ability to thrive in a fast-paced, dynamic environment. Project Management: Proven ability to