Demand Generation Manager

Marqeta is seeking a Demand Generation Manager who will drive the performance of our marketing programs for key sales segments. This role sits at the intersection of marketing and sales, ensuring campaigns, content, and creative assets are not only distributed flawlessly but drive measurable outcomes, owning the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact. You will be responsible for improving our core KPIs: target account engagement, intent progression, and pipeline generation. By continuously analyzing results and integrating feedback from sellers, you will guide marketing teams to improve programs, optimize campaigns, and maximize revenue impact. The ideal candidate is analytical, collaborative, and obsessive about performance. They thrive on testing, learning, and making data-driven decisions that influence pipeline results. We work Flexible First . This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us! NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week. The Talent team will share more details if selected for the Recruiter Interview. The Impact You’ll Have Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions Ensure accurate tracking, attribution, and reporting in partnership with marketing operations Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact Who You Are 5-6  years in B2B demand generation, performance marketing, or growth marketing Proven experience owning or influencing pipeline metrics, not just campaign execution Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes Experience partnering closely with sales teams and incorporating field feedback into marketing decisions Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes Proficiency in Salesforce and Marketo (or similar platforms) Experience in fintech, payments, embedded finance, or financial services preferred Experience with GTM automation and AI marketing technologies preferred Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks T