Director, Svod & Membership Strategy

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're looking for a Director of SVOD & Membership Strategy at Crunchyroll, to lead the strategy for our subscription and membership businesses across an 18–60 month horizon. Reporting to the VP of SVOD & Membership Strategy, you’ll define where we’re going, how we get there, and how we win, shaping the roadmap and operating approach that drive how we attract, engage, and retain fans globally. Strategy & Planning (SVOD + Membership) Lead annual and quarterly planning across SVOD and Membership, aligning goals, budgets, and priorities Build and evolve the long-term roadmap using global and regional insights Create simple frameworks and processes that keep teams aligned across strategy, finance, and regional leads Track market trends, competitors, and product innovation to inform decisions Analyze performance, subscriber behavior, and growth drivers across markets Identify and assess long-term growth opportunities (new models, partnerships, platforms) Support regional strategy with clear data and investment guidance Partner with Finance on forecasts, subscriber growth, and unit economics Lead high-priority strategic projects for senior leadership Membership Strategy & Experience Define and evolve Crunchyroll’s membership strategy, tiers, and benefits Use audience insights and segmentation to guide decisions Evaluate pricing and value across regions and tiers Build business cases for new benefits,