Gtm & Partner Marketing, Interactive Experiences, Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're looking for a Senior Manager to lead go-to-market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co-marketing campaigns with major publishers and partners. Reporting to the VP, GTM & Partnership Marketing, you'll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world. Core Responsibilities Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics. Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization. Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution. Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement. Define KPIs and partner with analytics to measure performance and guide optimization. Forecast impact and build playbooks to scale successful initiatives across markets. Turn performance data into clear next steps—creating presentations and updates for executives and teams. Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results. We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office. About You We get excited about candidates, like you, because you bring hands-on experience leading GTM and partner marketing for interactive games and platforms, turning launches into measurable fan engagement and growth. 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East You have a Bachelor's degree or equivalent experience in GTM and partner marketing About the Team Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnersh