Performance Optimization Strategist, Growth Marketing

ABOUT LVT LVT is redefining how businesses operate in the physical world, moving beyond traditional security solutions to deliver AI-driven, actionable intelligence that makes sites smarter, safer, and more secure. Since pioneering our first mobile, solar-powered units , our commitment to scrappy, hands-on innovation has made us an established leader and one of the fastest-growing companies in intelligent site technology. We are building the next generation of solutions—from our physical units in the field to a powerful Agentic AI platform—that allows our customers to gain unprecedented visibility and control over safety, compliance, and operations. This is your chance to join a cutting-edge team that isn't just watching the world change, but actively building the technology that is changing it. We’re a team that’s focused on growth and innovation, and we’re proud that our crew, products, and leadership are being recognized for it. A Top-Tier Growth Company: Named one of the Financial Times’ Fastest Growing Companies 2025 and #10 on the Inc. 5000 Rocky Mountain Regional list for 2025. Innovative Leadership: Our CEO, Ryan Porter, was named an EY Entrepreneur of the Year 2025 , and our CTO, Steve Lindsey, was inducted into the Silicon Slopes CTO Hall of Fame in 2024. Product & Software Excellence: We were named one of The Software Report’s Top 100 Software Companies of 2023 and are a winner of the Security Today Govies Award for 2025. ABOUT THIS ROLE As the Performance Optimization Strategist, you will be the architect of our automated growth engine. This is a high-impact individual contributor role focused on moving beyond traditional marketing tactics to build sophisticated, AI-driven systems that scale personalized outreach. You will leverage LLMs and agentic workflows to transform how we identify and engage high-value accounts, ensuring our message hits the right person at the right time with 1:1 precision at a 1:1,000 scale. This role is based in-office out of our Headquarters in American Fork, Utah. ROLE RESPONSIBILITIES Architect and deploy automated "agentic" workflows to identify, research, and prioritize high-value accounts with minimal manual intervention. Design and manage programmatic outreach systems that utilize LLMs and data enrichment to deliver hyper-personalized communication across email, web, and ads. Optimize sales enablement tooling, specifically Gong Engage, to automate communication flows and bridge the gap between marketing signals and sales action. Build a systematic experimentation engine, managing 5–10 simultaneous tracks to test hypotheses around conversion psychology and AI-generated outputs. Analyze performance metrics across Salesforce, Google Analytics, and FullStory to identify friction points and operationalize successful tests immediately. Collaborate with internal creative and product teams to iterate on sales and marketing assets based on performance data and experimental findings. Measure success through increased pipeline velocity, higher conversion rates