Retail Marketing Coordinator

Role: Coordinator, Retail Marketing Department : Retail and Sales Reports to: Manager, Retail Marketing and Sales Type: Full-Time Location : LA/NY Preferred Required Work Authorization: USA Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing & Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company. You will work closely with the Manager, Retail Marketing & Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life. What you will do— Retail Marketing Execution Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts Support development of retailer meeting materials, presentations, and recaps Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape Store & Digital Merchandising Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets Cross-Functional Coordination Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and exte