Sr. Manager, Digital Product Analytics

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You Nutrafol is looking for a data-driven and strategic Senior Manager of Digital Product Analytics to lead analytics for Nutrafol.com and the Nutrafol App. This role will drive insights that shape roadmap prioritization, optimize conversion and retention, and ensure accurate measurement across web, subscription, and app experiences. You will own ecommerce business and content strategy reporting for Nutrafol.com and the app. Additionally, you will oversee the CRO analytics practice including opportunity identification, test design support, and readouts of A/B test results.  This leader will oversee one Senior Associate Analyst responsible for weekly business reporting and will partner closely with Product, Growth, Engineering, CRM, and Marketing to create insight-driven digital experiences that accelerate growth. Responsibilities Digital & Ecommerce Analytics Own KPI frameworks for ecommerce and subscription performance (traffic, CVR, AOV, churn, retention, cohorts). Build and maintain dashboards in Tableau and Mixpanel; guide eventual migration to GA4 where applicable. Translate complex data into clear narratives—explaining why performance shifts occur and recommending next steps. Support analytics needs tied to the GA4 reimplementation (requirements gathering, validation through analysis, funnel mapping, reporting checks). Partner with Retention Analytics to unify ecommerce, subscription, lifecycle, and CRM insights. Conduct deep-dive analyses and opportunity sizing to support roadmap prioritization. Experimentation & CRO Identify high-impact CRO opportunities across web and app experiences. Develop strong hypotheses, define success metrics, and guide test design. Run post-test analyses (lift, significance, segmentation) and deliver clear insights and recommendations. Drive a consistent, insight-led experimentation operating model across Digital Product. Reporting & Insights Oversee weekly and monthly reporting for websit